We may not realize it, but as L&D professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people's attention and help them think and act in new ways.
So what can L&D learn from marketing teams? As it turns out, a lot. In today's hyper-distracted world, we must first engage students if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions -- there’s a reason you don’t see bullet points in advertising.
In this session, we will reveal some tools and techniques that marketers have been successfully using for years to capture attention and move people to take action.
We’ll cover:
• Lessons from the marketing/advertising field that L&D can use to engage students.
• Free and low-cost technologies to help you leverage these ideas
• Easy to implement examples that show these principles and technologies in action.
In essence, talented marketers understand the art of persuasion. This session will show why that's an art that today's L&D professionals need more than ever.
Mike Taylor directs learning technology and online learning at Mindset Digital in Columbus, Ohio. He has over 20 years of experience successfully developing and deploying a wide variety of learning strategies and technologies. Mike holds an MBA degree from Ohio University and a master’s degree in educational technology from San Diego State University.
Watch for the link to the webinar in your registration confirmation email!
