Stakeholder Communication Strategy
Presented by Angie Pastorek, KU Edwards
Members Only Event Resources
Turning Passive Supporters into Vocal Advocates: Stakeholder Communication Strategy for Talent Development Professionals University of Kansas - Dept. of Communication Studies
How many times have you had a leader or team member say "That sounds good" or "You've got my support," only to then struggle to get those same colleagues to *actively* participate in and *openly* advocate for your big talent development initiative?
In this interactive workshop, we'll use the Stakeholder Communication Strategy Matrix (based on Lewis, 2011) to help you identify, prioritize, and design messages that more effectively communicate with (and motivate!) internal and external stakeholders for one of your current talent development initiatives. The research-based insights gained can also be used to coach and develop individual employees and leaders struggling to communicate in a clear and compelling way with a variety of different direct reports, executives, clients or other key stakeholders.
Extra copies of the Stakeholder Communication Strategy Matrix will be available, and additional stakeholder communication resources will be shared. You will leave this session excited to apply these concepts to your own communication -- and use them as a tool for helping others enhance their strategic communication competence
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