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Webinar: Writing to Make Your Instruction Learnable

  • Tuesday, March 13, 2018
  • 11:00 AM - 12:30 PM
  • Webinar

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Writing to Make Your Instruction Learnable

Take a look at typical organizational learning content and you’ll see things that make it more difficult to learn, remember, and apply. Too much content and overloaded memory (and little learning). Unclear messages. Long-winded content making it hard to find the intended messages. Formal and formulaic writing that turns people OFF. Writing for learnability means writing so it is easier to learn, remember, and apply!

Here’s the (very) good news. Research offers instructional, writing, and information design principles that show us how to make instruction more learnable. Patti Shank PhD, author of Write and Organize for Deeper Learning and Practice and Feedback for Deeper Learning, former learning research director, and learning analyst, has made these strategies and tactics clear and actionable.

In this session, participants will apply actionable tactics from research that help us:

Members Only Event Resources

  • Understand memory so we don’t make it hard to learn
  • Quickly estimate and then fix the readability of your content
  • Make content clearer and easier to understand
  • Make critical message stand out
  • Support remembering and use

Here’s an excerpt from a review of Patti’s Write and Organize for Deeper Learning:

Excellent book, clear, concise and very useful and immediately applicable. Reminiscent of Mager, which I intend to be the highest praise I can convey from someone in the L&D industry. There are a lot of books and resources published on the latest buzzwords and panaceas to the woes of our industry, but Patti does not contribute to that crime. She has written a resource that can help anyone improve their instructional writing and design, to the support and promotion of real performance improvement. 

Want to get the most from this session? Beforehand, think of specific content you want to improve so you can think through the tactics with this content in mind. We know (from research) that we learn best when able to apply it right away.  

More information about Patti: www.pattishank.com

Watch for the link to the webinar in your reminder email one week prior.

ATD Kansas City Chapter
10801 Mastin Blvd., Ste. 740
Overland Park, KS 66210
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